Data Security

Sovereignty, Compliance, and Infinite History.

Infrastructure & Sovereignty

Our intuitive power comes from our unique competitive advantage: Self-hosted metal + Infinite History.

Unlike transient tracking scripts that rely on third-party cookies or varying retention policies, we maintain a complete historical record of 3 billion behavioral signals. This data asset is hosted on our own infrastructure, ensuring complete control, sovereignty, and security.

The Data Privacy Advantage

We do not just track where people go; we track the relationships. However, this is done through our rigorous Identity Resolution protocols.

  • UPID (Unique Person ID): All behavioral signals are associated with a stable UPID.
  • B2B Hierarchy: We map business relationships (Teams, Hierarchies, Decision Makers) without exposing PII unnecessarily to third-party processors.
  • Self-Optimizing Reinforcement: Our angle library and models run on your proprietary data, meaning your "Intuition" becomes a unique asset that competitors cannot access.

Compliance

We enable "Semantic Compliance." Just as we can target "Executives researching Liability," we can ensure that our data usage adheres to the strictest interpretations of intent and consent, moving from broad targeting to specific, requested problem-solving.