There are very few truly national events that captivate an audience on a scale of the Superbowl. In 2016, the game averaged almost 112 million viewers on TV.
For the longest time, events like these have been a way to align the biggest brands with culturally relevant moments, building awareness, association and capitalizing on a connection with the event. It’s the sheer size and scale that makes these once a year events so alluring to brands, and even if you are only able to steal a small piece of the pie, you’re still capturing and engaging a huge audience on the biggest stage.
THE NEW ECONOMY
The rise of technology, artificial intelligence, and accessibility to mass branding, ie., Authority Podcasters, Bloggers, Videographers, etc has virtually leveled the playing field for businesses looking to align themselves with the authority and reach of iconic brands.
Enter the pandemic affect and elite brand alignment has become even more relevant for businesses to thrive and mission critical if survival is at risk.
Democritized authority to anyone who can make an impact has resulted in consumers who have no preference towards receiving messages from ‘official’ or unofficial sponsors. We quickly understand the value of aligning our clients with both elite, official brands and influencer brands for traffic, authority and credibility transference.
Since this trend isn’t going away anytime soon and the pandemic related stresses are required factors in all marketing for the foreseeable future, Prediction Marketing Media Division has spun off and been rebranded as Western Gate Media.
The spin off is an indication of our focus and dedication to building alliances with elite and authoritative brands to continue to provide our clients with world class ROIC.
By proactively aligning and collaborating with elite publisher partners and high authority sites, Western Gate Media can now foster deeper relationships that surface the most innovative and bespoke solutions for our clients. These will guarantee visibility in what is sure to a be a crowded marketing and advertising space now and a long time to come.
Ultimately, we find ourselves at a massively opportune crossroads once again as an agency. Just as we were on the forefront of programmatic, identity resolution and behavior tracking, we will continue to forge new opportunities to diversify our service model. We will always rise to the challenge by continuing to be the futurists and pioneers of our industry.